Sponsored Products Purchased Product Report

The Sponsored Products Purchased Product Report is a powerful report that allows advertisers to gain insights into consumer purchasing behavior, optimize their ad campaigns, and make data-driven decisions to achieve better results and increase revenue.

About The Report

The Sponsored Products Purchased Product Report offers insights into the performance of ASINs purchased indirectly from your ad campaigns. These are the ASINs that were not directly targeted in your advertising campaigns, but were still purchased by customers after clicking on your ads.

This report covers the period of the last 60 days, allowing you to analyze the products that benefited from the halo effect of your advertising.

The Sponsored Products Purchased Product Report is a powerful report that allows advertisers to gain insights into consumer purchasing behavior, optimize their ad campaigns, and make data-driven decisions to achieve better results and increase revenue.

By understanding which products are frequently purchased after clicking on their ads and which keywords drive these purchases, advertisers gain a more holistic view of their campaigns. The non-advertised products that your customers purchased are just as meaningful as the advertised products.

What data is available in the Sponsored Products Purchased Product Report?

The Purchased Product Report lets you view data points about your purchased products, such as:

Start Date
End Date
Portfolio name
Currency
Campaign name
Ad Group name
Advertised SKU
Advertised ASIN
Targeting
Match type
Purchased ASIN
7-Day Other SKU Units (#)
7-Day Other SKU Orders (#)
7-Day Other SKU Sales

How can you download the Sponsored Product Purchased Product Report?

To download the Sponsored Products Purchased Product Report in the Amazon Advertising console, take the following steps.

Sign into your Amazon Advertising account.
Go to "Measurement and Reporting" from the left panel of the Ad Console.
Choose “Sponsored Ads Reports” and click on “Create Report.”
Choose "Purchased Product" as the report type.
Select the date range for the report.
Generate the report and download it in CSV or Excel format.
Access the downloaded report from the "Report History" section.

How to Leverage the Reports

You can utilize the Sponsored Products Purchased Product Report in the following ways:

Identify new cross-selling opportunities: Gain insights into consumer behavior and discover potential cross-selling or upselling opportunities. This information allows you to explore new advertising opportunities, and promote products that have demonstrated a connection in customer purchasing patterns.

Optimize campaigns and ASIN selection: The report helps you identify products from your catalog that are frequently purchased by customers after clicking on a specific ad. This data can guide your advertising strategy by suggesting which ASINs should be added to your Sponsored Products campaigns to improve overall campaign performance.

Understand the impact of keywords on purchases: The report not only shows which ASINs were purchased but also indicates which keyword(s) led to the purchase of each product. This valuable insight allows you to refine your keyword targeting and focus on high-converting keywords.

‍Big picture, the Sponsored Products Purchased Product Report allows you to analyze the performance of your Sponsored Products campaigns thoroughly. With this report, you can identify cross-selling opportunities, identify new ads to create, and optimize bids, keywords, and overall campaign strategy.