Sponsored Brands Keyword Placement Report

The Sponsored Brands Keyword Placement report can be customized to display data for a specific date range and can be scheduled to run now, in the future, or in a recurring manner. You can use this report for a maximum custom date range of 90 days.

About The Report

The Sponsored Brands Keyword Placement Report is a comprehensive data resource that furnishes advertisers with valuable information about how their ads are performing across different placements and keywords. This report allows advertisers to understand where their Sponsored Brands ads are displayed, which keywords trigger these ads, and how well these placements are converting.

The report includes vital metrics such as click-through rates (CTR), conversion rates, and cost-per-click (CPC) for each placement and keyword combination.

Armed with data about impressions, clicks, spend, sales and New-To-Brand metrics, advertisers can refine their campaigns, allocate budgets more effectively, and maximize returns on their advertising investments.

Where do I find the Sponsored Brands Keyword Placement Report?

To access the Sponsored Brands Keyword Placement Report, advertisers can log into their Amazon Advertising account.

From there, navigate to the Reports tab —> select the Report Category as “Sponsored Brands” —> and choose “Keyword Placement Report” as the report type.

The Sponsored Brands Keyword Placement report can be customized to display data for a specific date range and can be scheduled to run now, in the future, or in a recurring manner. You can use this report for a maximum custom date range of 90 days.

This report is available for both sellers and vendors.

How to Leverage the Reports

To make the most of the Sponsored Brands Keyword Placement Report, advertisers can adopt several strategies:

Focus on placement optimization. The report provides insights into the performance of your ads across different placement types, such as top-of-search. Analyzing these results helps advertisers determine where their ads resonate most with customers. By identifying the performance of other placements, advertisers can adjust their bids accordingly going forward.

Based on the results of the report, you can adjust your bid modifiers by selecting “Custom bid adjustments for placements below top of search” in the Campaigns Settings of your SB campaigns. To use this feature, you need to switch off automated bidding in your SB campaigns settings. Please note that the custom bid adjustment is only used for other placements, and it cannot be applied to the top of search placements.

Identify high-performing keywords. Understanding which keywords trigger your ads and how they perform is essential for refining your keyword strategy. The report reveals which keywords are driving clicks and conversions, allowing advertisers to focus their efforts on the most effective ones. Additionally, it gives you information about each keyword’s performance across different placement types.

Know when to pause keywords. Pausing keywords is critical for preventing wasteful spending on irrelevant clicks. By scrutinizing the report, advertisers can identify keywords that are driving clicks but not resulting in conversions. These keywords can then be paused in the campaigns and improve their overall efficiency.

Why use the Sponsored Brands Keyword Placement Report?

The Sponsored Brands Keyword Placement Report emerges as a critical tool for advertisers seeking to refine their strategies, optimize placements, and enhance their return on investment.

The granular insights offered by this report empower advertisers to make data-driven decisions and to fine-tune their campaigns. As the e-commerce landscape continues to evolve, harnessing the power of the Sponsored Brands Keyword Placement Report can be the key to staying ahead of the competition and driving success in the Amazon marketplace.