Amazon Sponsored Products Budget Report

The Amazon Sponsored Product Budget Report is an essential report for advertisers looking to optimize their advertising performance on the Amazon marketplace. This report provides detailed information on Sponsored Products campaigns, including current and recommended budgets, average time in budget, missed impressions, clicks, and sales due to campaigns being out of budget. Additionally, the report includes various performance metrics such as clicks, impressions, click-through rate (CTR), cost-per-click (CPC), total spend, sales, orders, ACOS, and ROAS for each campaign.

About The Report

The Amazon Sponsored Products Budget Report is an essential report for advertisers looking to optimize their advertising performance on the Amazon marketplace. This report provides detailed information on Sponsored Products campaigns, including current and recommended budgets, average time in budget, missed impressions, clicks, and sales due to campaigns being out of budget. Additionally, the report includes various performance metrics such as clicks, impressions, click-through rate (CTR), cost-per-click (CPC), total spend, sales, orders, ACOS, and ROAS for each campaign.

Through this report, advertisers can gain a better understanding of their campaign’s budget utilization as well as their missed opportunities in terms of sales, impressions, and clicks. Advertisers can use this data to optimize their campaigns and improve their reach, sales, and return on advertising spend (ROAS). For instance, if a campaign is generating good ROAS but has a low average time in budget, increasing the budget may improve performance. Allowing the campaign to run out of budget during the day results in missed opportunities.

To access the Sponsored Products Budget Report, advertisers can log in to their Amazon Advertising account, navigate to the Reports tab, select the report category as Sponsored Products, and choose the Budget report type. The report can be customized to display data for a specific date range and scheduled to run now, in the future, or in a recurring manner.

How to Leverage the Reports

The Amazon Sponsored Products Budget Report can be leveraged to optimize advertising performance, maximize ROAS, and increase traffic on campaigns. Advertisers can improve their campaigns using two strategies:

Optimize Budget to Drive Sales and ROAS: The report generates a recommended budget for advertisers to ensure their campaigns run for the entire day. If a campaign’s sales and ROAS are good but the average time in budget is lower than 100%, increasing the budget may improve performance, enabling the campaign to run for the entire day. The report also provides information about missed sales, impressions, and clicks.
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‍Optimize Budget to Drive Traffic: Just as it can drive down ROAS, running out of budget also impacts the traffic to your ads. If your missed impressions and clicks are high and the average time in budget is low, the campaign is probably not generating enough traffic because it’s running out of budget early during the day. Implementing the report's recommended budget numbers allows your campaign to run for the entire day and capture missed traffic.

Overall, the Amazon Sponsored Products Budget Report is valuable for advertisers seeking to optimize their advertising performance on the Amazon marketplace. By leveraging this report, advertisers can make data-driven decisions and improve their budget utilization, ultimately driving more sales, traffic, and product visibility.