Sponsored Products Advertised Product Report

The Sponsored Products Advertised Product Reports in the Amazon Advertising console provide valuable insights about the ASINs you specifically targeted in your advertising efforts. These reports encompass all ASINs that received at least one impression in your ad campaigns.

About The Report

The Sponsored Products Advertised Product Reports in the Amazon Advertising console provide valuable insights about the ASINs you specifically targeted in your advertising efforts. These reports encompass all ASINs that received at least one impression in your ad campaigns.

Notably, the reports exclude data about other products that were purchased by customers through your ad but were not directly targeted in your campaigns. In other words, these reports do not include information about any brand halo boost you may have gotten from your campaigns, which you can usually access in the "Other SKU Orders" or "Other SKU Sales" categories.

Where can you download the Sponsored Product Advertised Product Report?

To download the Sponsored Products Purchased Product Reports in the Amazon Advertising console, follow these steps.

Sign into your Amazon Advertising account.
Go to "Measurement and Reporting" from the left panel of the advertising console.
Choose “Sponsored Ads Reports” and click on “Create Report.”
Choose "Advertised Product" as the report type.
Select the date range for the report.
Generate the report and download it in CSV or Excel format.
Access the downloaded report from the "Report History" section.

How to Leverage the Reports

The Sponsored Products Advertised Product Reports contains a lot of valuable data. Wondering what they can do for you? Here are some ways they can help you take action:

Assess the success of your advertising strategy: Big picture, the Advertised Product Reports allow you to evaluate the effectiveness of your ad campaigns for the products you actively promoted in your campaigns.
Unlock cutting-edge performance insights: These reports provide valuable insights into how well the advertised ASINs are performing in terms of clicks, conversions, sales, and more.
Optimize your campaigns: The data from these reports helps you map out a clear path for campaign optimization. By analyzing the performance metrics, you can make informed decisions to improve efficiency and effectiveness.
Understand your customer’s preferences: The reports help you gain a better understanding of customer preferences and behavior. By knowing which products are resonating with customers, you can tailor your advertising efforts to better meet their needs.
Make data-driven decisions: Making data-driven decisions is critical for successful advertising. The insights provided by the Advertised Product Reports enable you to base your advertising strategies on concrete data, leading to more effective campaigns.

‍Big picture: By utilizing the information from these reports, you can enhance the overall performance of your Amazon advertising efforts, leading to increased visibility, conversions, and sales on the platform.