What it really takes to win on TikTok Shop
Upcoming webinar
On-demand webinar
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January 29, 2026
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10:00 am

What it really takes to win on TikTok Shop

Carina McLeod, the CEO and founder of eCommerce Nurse, will break down the four key areas of TikTok Shop—and how to use them to level up your strategy.

Sreenath Reddy
CEO, Founder
Kenton Snyder
Product Manager
Carina McLeod
CEO & Founder
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January 29, 2026
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Transcript

TikTok Shop, TikTok’s in-app e-commerce marketplace, is one of the biggest sources of new customers you’re probably overlooking. 

This year, TikTok Shop is expected to cross $20 billion in sales. Enterprise brands are joining the platform swiftly, and TikTok ads and content now even appears in some physical stores, like in Westfield Malls. 

For new entrants, TikTok can be a vast and confusing landscape. In this webinar, Carina McLeod, the CEO and founder of eCommerce Nurse, will break down the four key areas of TikTok Shop—and how to use them to level up your strategy. 

She’ll highlight: 

  • Affiliate marketing: Choose the right influencer partners
  • Ads: Select the right audiences and products for your paid marketing
  • Content: Find your voice on TikTok, and create original content that fits the aesthetic 
  • Live: Use TikTok livestreaming to showcase your products in a new way

Register now, and join us on January 29 at 10 am PST/1 pm EST for the full webinar.

TikTok Shop, TikTok’s in-app e-commerce marketplace, is one of the biggest sources of new customers you’re probably overlooking. 

This year, TikTok Shop is expected to cross $20 billion in sales. Enterprise brands are joining the platform swiftly, and TikTok ads and content now even appears in some physical stores, like in Westfield Malls. 

For new entrants, TikTok can be a vast and confusing landscape. In this webinar, Carina McLeod, the CEO and founder of eCommerce Nurse, breaks down the four key areas of TikTok Shop—and how to use them to level up your strategy. 

She highlights: 

  • Affiliate marketing: Choose the right influencer partners
  • Ads: Select the right audiences and products for your paid marketing
  • Content: Find your voice on TikTok, and create original content that fits the aesthetic 
  • Live: Use TikTok livestreaming to showcase your products in a new way

Stream the full webinar now.