Updating your Sponsored Ads strategy for 2025
Upcoming webinar
On-demand webinar
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April 24, 2025
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10:00 am

Updating your Sponsored Ads strategy for 2025

From the return of auto campaigns to new kinds of placement adjustments, here are the trending strategies for Sponsored Ads on Amazon.

Kenton Snyder
Customer Success Manager
Ben Webber
Strategic Advisor
Helen Robinson
Head of Amazon Advertising
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April 24, 2025
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Transcript

We don’t have to tell you that a lot has changed with Sponsored Ads in the last year. So in this webinar, we’re going to lay out the state of play for your Sponsored Ads strategy in 2025. 

What are the new trends we’re seeing that brands and agencies should be sure to take note of? How has old advice around, say, auto campaigns changed? 

In this webinar, two advertising experts from the agency Clear Ads—Helen Robinson and Ben Webber—will talk through the changing calculus of Sponsored Ads in 2025. 

Alongside Intentwise’s Kenton Snyder, Robinson and Webber will discuss: 

  • The return of auto campaigns: While many advertisers have moved away from auto campaigns, Clear Ads is seeing a lot of value in low-bid auto campaigns as a way to find new terms.
  • Expanding keyword lists: Here’s why you need to grow your keyword harvesting strategy.
  • Choosing the right match for each campaign: How to strategize between broad vs. exact matches for your ad campaigns.
  • Focusing on placement adjustments: Sponsored Ads has more placement adjustment options than ever—it’s time to be proactive about your business and offsite ad placements.

Register now, and join us on April 24 at 10 am PST/1 pm EST.

We don’t have to tell you that a lot has changed with Sponsored Ads in the last year. So in this webinar, we’ve laid out the state of play for your Sponsored Ads strategy in 2025. 

What are the new trends we’re seeing that brands and agencies should be sure to take note of? How has old advice around, say, auto campaigns changed? 

In this webinar, two advertising experts from the agency Clear Ads—Helen Robinson and Ben Webber—talk through the changing calculus of Sponsored Ads in 2025. 

Alongside Intentwise’s Kenton Snyder, Robinson and Webber discuss: 

  • The return of auto campaigns: While many advertisers have moved away from auto campaigns, Clear Ads is seeing a lot of value in low-bid auto campaigns as a way to find new terms.
  • Expanding keyword lists: Here’s why you need to grow your keyword harvesting strategy.
  • Choosing the right match for each campaign: How to strategize between broad vs. exact matches for your ad campaigns.
  • Focusing on placement adjustments: Sponsored Ads has more placement adjustment options than ever—it’s time to be proactive about your Business and offsite ad placements.

Stream the full webinar now.