October 12, 2023
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Transcript
The foundational KPI of most ad campaigns is Advertising Cost of Sales (ACOS). But is ACOS really telling you everything you need to know about your advertising?
Increasingly, savvy marketers are realizing that ACOS is not the only metric they should have in their toolkits. ACOS offers a limited portrait of growth. Instead, marketers should take a more dynamic approach to PPC advertising.
In this webinar Aman Advani, Senior Director of Operations at AO2 Management, walks you through how to craft more sophisticated KPIs for your ad campaigns.