Businesses on Amazon typically have three different levers they can optimize—ads, inventory, and price.
Most brands already know—or are learning to—optimize their business based on ads and inventory. But few are very sophisticated about raising their prices dynamically.
That’s because optimizing your price is a delicate task. Go too hard, and you risk damaging your standing on Amazon. But keep your prices too low and you won’t have the budget to run ads.
The reality is, according to Chad Rubin, CEO of Profasee, your price dictates your ad spend. Because most of your costs are already fixed, as you increase your fees, your profitability percentage increases exponentially.
In this webinar, Rubin will explain how to increase prices without fear. He’ll discuss:
- What a good pricing optimization strategy requires
- How to optimize price without harming your business
- How to harmonize ad spend and price to maximize profit while growing sales
The smart brands are taking a highly data-driven approach to price increases that allow them to get the most out of Amazon without turning off future customers. Register now to find out how, and join us on July 18 at 10 am PST / 1 pm EST.
Businesses on Amazon typically have three different levers they can optimize—ads, inventory, and price.
Most brands already know—or are learning to—optimize their business based on ads and inventory. But few are very sophisticated about raising their prices dynamically.
That’s because optimizing your price is a delicate task. Go too hard, and you risk damaging your standing on Amazon. But keep your prices too low and you won’t have the budget to run ads.
The reality is, according to Chad Rubin, CEO of Profasee, your price dictates your ad spend. Because most of your costs are already fixed, as you increase your fees, your profitability percentage increases exponentially.
In this webinar, Rubin explains how to increase prices without fear. He discusses:
- What a good pricing optimization strategy requires
- How to optimize price without harming your business
- How to harmonize ad spend and price to maximize profit while growing sales
The smart brands are taking a highly data-driven approach to price increases that allow them to get the most out of Amazon without turning off future customers. Stream it now to find out how.