November 30, 2023
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Transcript
Both Amazon and Walmart are sharing more valuable data than ever. If you’re like most brands, you’re trying to figure out how to produce insights that drive your business forward.
But where do you begin?
The answer is to craft a data strategy. When you have a data strategy, all sorts of critical data points come into focus, and running custom analytics becomes possible.
By unifying your disparate reports, you can easily track:
- Profitability per ASIN
- Performance metrics like TACOS, Customer Acquisition Cost, and Customer Life-Time Value
- Dynamic connections between your ads and your inventory levels
In this webinar, our CEO Sreenath Reddy shows you why brands that build an intentional data strategy have a competitive advantage on marketplaces like Amazon and Walmart.