April 4, 2024
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Transcript
Are you using Amazon Marketing Cloud to its full potential? You might already know that AMC lets you track your shopper journeys across DSP and sponsored ads. But what if you want to get more advanced in how you’re leveraging the platform?
At the Prosper Show in March, our CEO Sreenath Reddy gave an advanced AMC tutorial to a packed room of over a hundred e-commerce leaders. If you missed the session, don’t worry: We’re offering a re-run of it for free to everyone.
Tune in below as Sreenath:
- Reviews the data sets available in AMC, from Sponsored Products to Twitch DSP to Paid Features, and the use-cases for each.
- Outlines the high-return audiences you need to build, such as shoppers who opted not to Subscribe & Save or shoppers who searched your best keywords but didn’t click your product. He’ll also discuss inclusions of organic, non-ad-attributed shopper events.
- Breaks down the benefits of connecting your DTC data to AMC, including how to exclude your DTC shoppers from your DSP campaigns.
By the end of the session, you’ll not only benefit from enhanced expertise. You’ll also have a list of actionable audiences you can create in AMC right away.