How do you boost off-site traffic back to your listings on Amazon? Especially if you sell in a category where CPCs are sky high, you’re going to need to find methods beyond Amazon’s sponsored ads to drive traffic.
Amazon offers a number of built-in tools, like Amazon Attribution, to help drive and analyze external traffic to Amazon. But brands that only use Amazon’s features are missing out on a lot of potential strategies.
Jon Derkits, partner at The Master Agency and owner of an 8-figure brand portfolio, has been on the cutting edge of harnessing off-site traffic for years. In our webinar, he highlights the top three outside-the-box traffic hacks—all within the Amazon Terms of Service—that he uses to boost traffic to his own, and his client’s, Amazon listings.