December 8, 2022
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Transcript
Amazon ad measurement is becoming centered around one powerful, growing service: Amazon Marketing Cloud (AMC). In this webinar, Intentwise hosted Amazon's Crystal Astrachan to discuss how ecommerce advertisers can get the most out of the platform to better understand customer decision-making—on and offline.
What Was Covered
AMC in the Context of Amazon Ads
We discussed AMC’s place in the overall Amazon advertising ecosystem, including Sponsored Brands, Sponsored Products, Sponsored Display, and DSP.
A Dive into the Data
We explored the available datasets and potential use cases.
How to Maximize AMC’s Potential
Intentwise offers several reports and services to help advertisers start leveraging the data.
The Future of AMC
Lastly, we shared where the offering is headed.