From Amazon Marketing Cloud to Selling Partner API, Amazon is sharing more data sets with brands than ever before. But how do you actually integrate these powerful new data streams into your business?
In this webinar with Aaron Conant of BWG Connect, Intentwise CEO Sreenath Reddy discussed the ins and outs of building a sophisticated and workable data strategy. Just downloading metrics from Amazon isn’t enough: Ultimately, you need processes, people, and technology to manage all of it.