For years, a debate has raged in the industry about how to manage bids on Amazon. Do you opt for a rules-based approach to change your bids—essentially, following a series of automated “If X, then Y” statements—or do you use an AI?
We have heard all of the arguments on either side, and ultimately, in our Ad Optimizer, we have chosen a hybrid approach: we allow for brands to mix-and-match between rules-based and AI-based bid management. That’s because we think there are benefits and downsides to each approach.
If you’ve been in this business for long, you’ve probably been pitched an AI-based bidding tool. But how do these AI systems work? How are they trained, how do you monitor their success, and what are the pros and cons as compared to rules-based bid tools?
In the following webinar, Ryan Burgess, Intentwise’s head of growth, and Sreenath Reddy, Intentwise’s CEO, break it all down. They discuss: