Don’t put all your eggs in one basket. That was the major takeaway of Intentwise’s recent webinar with aiCommerce, a digital marketing company that specializes in creating e-commerce strategies on Walmart, Instacart, and more.
Though Amazon remains the most important e-commerce sales channel, savvy brands should consider diversifying outside of it, too.
The stats speak for themselves. As Jeff Campbell, president of aiCommerce, told us on the webinar, 62% of e-commerce sales happen off of Amazon. Platforms like Walmart and Instacart are growing quickly, and even B2B marketplaces like Faire and Tundra “are enjoying triple-digit percentage growth,” Campbell noted. “The fragmentation and complexity will continue. It’s just something we have to get used to.”
Watch the full webinar video below.