Now that you know a little something about AMC, it’s time to leverage the platform to build a sophisticated audience-targeting strategy for your clients. That means learning the ins and outs of AMC’s audience datasets, and then using them to create powerful custom audiences.
In this webinar, we’ll walk through:
The essential datasets you need: AMC lets you narrow down audiences based on nearly any metric imaginable. You can reach shoppers who are high value, who recently searched for a specific term, who have bought from you more than 3x, and so much more. We’ll walk through all of the datasets at your fingertips.
The strategies for deploying those audiences: AMC custom audiences can be used for direct targeting in your DSP and Sponsored Display ads and for bid boosting for your Sponsored Products and Sponsored Brands ads. Here’s how to identify the right strategy for your clients.
Bringing scale to audience creation: The key to improving performance with custom audiences is scale. We’ll show you how to develop a multi-channel strategy that incorporates AMC audiences and how to A/B test audience segments to optimize campaign performance and drive conversions.
Register now, and tune into the webinar on February 25 at 10 am PST/1 pm EST.
Now that you know a little something about AMC, it’s time to leverage the platform to build a sophisticated audience-targeting strategy for your clients. That means learning the ins and outs of AMC’s audience datasets, and then using them to create powerful custom audiences.
In this webinar, we walk through:
The essential datasets you need: AMC lets you narrow down audiences based on nearly any metric imaginable. You can reach shoppers who are high value, who recently searched for a specific term, who have bought from you more than 3x, and so much more. We’ll walk through all of the datasets at your fingertips.
The strategies for deploying those audiences: AMC custom audiences can be used for direct targeting in your DSP and Sponsored Display ads and for bid boosting for your Sponsored Products and Sponsored Brands ads. Here’s how to identify the right strategy for your clients.
Bringing scale to audience creation: The key to improving performance with custom audiences is scale. We’ll show you how to develop a multi-channel strategy that incorporates AMC audiences and how to A/B test audience segments to optimize campaign performance and drive conversions.
Stream the full webinar now.