From Walmart to the Home Depot, it feels like every retailer has a media network now. But which retail media networks are actually worth your investment? And how do you build a truly effective multi-channel strategy?
Do you know how the ads affect your brand beyond ROAS?
If you aren’t using all of your channels to build your brand, you’re leaving money on the table. Now is the time to craft an effective multi-channel strategy and stand out on new platforms before your competitors can.
In this webinar, Spencer Padway, CEO of Search Nurture and Project FBA, helped brands find answers to questions like:
Where should I refer my shoppers? To my DTC site, to a social store, or to a third-party retailer? You can only answer this question if you have mapped out the long-term value of your customers on each platform. You therefore have to know the customer acquisition costs, the value of your email lists, and the differences in conversion rates for every channel.
How do you measure customer acquisition costs? You can’t plan a multi-channel strategy until you know the cost of user acquisition on each platform. To do this, compare the conversion rates of your social media ads for every channel.
It’s easy to measure conversion rates on ads that direct shoppers to Shopify, for example, and it’s also possible to track customer acquisition costs in Amazon, using Amazon Attribution. Other retail media platforms also make these calculations for you: HomeDepot has a platform called Vantage+ that measures the actions shoppers take after clicking on a social ad.
Watch the full webinar for more on unifying your retail media strategy.