Amazon DSP has been around for several years now, but misconceptions still abound. Many advertisers misunderstand it as a pure awareness play, but actually, you can get quite granular—and keep your ACOS low—with the right DSP targeting strategy.
In this webinar, we decided to start from a blank slate. Whether you’re totally new to DSP or a somewhat experienced user who wants to fact-check your assumptions, we took you through a step-by-step guide to DSP.
For this ultimate DSP 101 course, Ryan Burgess, Head of Growth at Intentwise, and Kenton Snyder, Customer Success Manager at Intentwise, discussed topics like:
The differences between default audiences and custom audiences in DSP: Amazon DSP lets you direct ads to its pre-created audiences based on In-Market, Demographic, Life Events, and Lifestyle factors.
However, advertisers can also build their own shopper audiences in DSP. Target people who viewed or purchased either your product or a competitor’s product, or create lookalike audiences based on your own 1P data.
How to decide between Sponsored Display and DSP ads: Sponsored Display ads have a lot of the same audiences as DSP, and they are self-serve. However, the more you spend, the more likely you’re going to want to switch to DSP. Why? With SD ads, you can’t be as granular with demographic or in-market targeting. You also can’t customize your ad creatives in as fine-grained detail as you can with DSP.\
Stream the full webinar now.