April 11, 2024
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Transcript
Are you missing out on opportunities with your Sponsored Brands and Sponsored Display ads?
According to Intentwise data, 80% of Amazon ad spend goes to the most popular ad format, Sponsored Products ads. But many brands are actually spending too much on SP ads—and, if done right, a smart SB and SD strategy can really pay dividends.
Below, Michael Maher, Chief Idea Officer at the agency Cartology, shows you how to craft a high-performing SB and SD strategy. He’ll discuss how to:
- Identify overspend: Find out if you’re spending too much on Sponsored Products ads.
- Build a mix strategy: Learn how to optimize spend between SD and SB ad types, including Sponsored Brands Video ads.
- Improve targeting: SB and SD ads each have their own unique targeting capabilities, allowing marketers to get more granular than SP ads. Here’s how to make the most of it.
- Leverage Amazon Marketing Cloud: Measure the effectiveness of your campaigns on a more granular level with the rich insights in AMC.
Watch the full webinar now.