On-Demand Webinar: Building a Competitor-Proof Advertising Strategy

There are two sides to the Amazon advertising ecosystem: search ads and DSP ads. Search ads, which reach shoppers on Amazon.com who are already seeking out specific products, tend to be a zero-sum game. Either your competitor will win those sales, or you will.   

DSP ads, by contrast, can bring in a whole new set of audiences. Though they’re usually considered to be a mere awareness driver, by using DSP’s built-in audience-targeting capabilities, savvy brands can drive a large number of direct sales.

In this webinar, Chris Middings of Lean Edge Marketing walks you through how to build a competitor-aware ad strategy that uses both sponsored and DSP ads.