November 2, 2023
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Transcript
Amazon Marketing Cloud used to be a mystery to Brent Zahradnik, founder of the agency AMZ Pathfinder. Zahradnik, like many of his peers, wasn’t sure whether AMC had real value to him, or whether it could be overlooked.
In recent months, Zahradnik threw himself into AMC anyway, and he has come away with a new understanding of why agencies and brands should not miss the boat on AMC.