August 2, 2023
Share
Transcript
One of the most exciting aspects of Amazon Marketing Cloud is its custom audience feature.
Want to build an audience of New-To-Brand customers? Of Subscribe & Save customers? Of shoppers with a high Life-Time Value (LTV)?
Now, it’s easy. AMC allows you to turn any result from a SQL query into an audience, and then re-target that audience later with DSP ads.
In theory, you can build, study, and re-target audiences based on the amount of time since their last purchase, whether they searched for a certain keyword after viewing your ad, and much, much more.
In this webinar, Intentwise CEO Sreenath Reddy talks through the critical use cases of AMC that you can implement right now.