Amazon Marketing Cloud boasts remarkable audience creation capabilities. With AMC, anyone can tailor their ad campaigns to the highly granular shopper group of their dreams. With advanced AMC audience knowledge, advertisers can bid differently on different audiences, and even send them different creatives.
In this webinar, our CEO Sreenath Reddy will walk you through how to think about segmenting your shoppers at scale—and how this strategy can save you a lot of money in the long run.
Learn how to:
- Execute different ad strategies for high-value vs. low-value shoppers
- Maximize ROI through targeted ad spend, including by using AMC's bid boosting capabilities
- Integrate first-party data signals to create even more custom audiences
Register now, and tune into the webinar on January 14 at 10 am PST/1 pm EST.
Amazon Marketing Cloud boasts remarkable audience creation capabilities. With AMC, anyone can tailor their ad campaigns to the highly granular shopper group of their dreams. With advanced AMC audience knowledge, advertisers can bid differently on different audiences, and even send them different creatives.
In this webinar, our CEO Sreenath Reddy walks through how to think about segmenting your shoppers at scale—and how this strategy can save you a lot of money in the long run.
Learn how to:
- Execute different ad strategies for high-value vs. low-value shoppers
- Maximize ROI through targeted ad spend, including by using AMC's bid boosting capabilities
- Integrate first-party data signals to create even more custom audiences
Stream the full webinar now.