Advanced AMC skills for agencies: Mastering first-party data integration
Upcoming webinar
On-demand webinar
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March 13, 2025
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10:00 am

Advanced AMC skills for agencies: Mastering first-party data integration

Level up your targeting strategy by intermingling privacy-safe first-party in AMC.

Sreenath Reddy
CEO, Founder
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March 13, 2025
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Transcript

The beauty of AMC is that it lets you connect your clients’ first-party data in an entirely hashed, privacy-safe way. Our final masterclass will teach you how to use first-party data to level up your insights and your ad targeting with AMC. You’ll discover how to: 

Help your clients prepare their data for AMC: Because your client data will be kept 100% privacy safe, they need to know how to correctly hash the data before uploading it to AMC. We’ll walk you through the basics of preparing your data for AMC, what data is usable, and more. 

Create exclusions and other audiences with 1P data: Don’t want people who subscribe to your newsletter to see your Amazon DSP ads? Easy. Here are the custom audiences that connecting your 1P data can help you unlock. 

Build novel marketing strategies with 1P data: Whether you send out physical mailers or cold marketing emails, learn how to use 1P data in AMC to support a sophisticated—and novel—re-targeting strategy.

Register now, and tune into the webinar on March 13 at 10 am PST/1 pm EST.

The beauty of AMC is that it lets you connect your clients’ first-party data in an entirely hashed, privacy-safe way. Our final masterclass teaches you how to use first-party data to level up your insights and your ad targeting with AMC. You’ll discover how to: 

Help your clients prepare their data for AMC: Because your client data will be kept 100% privacy safe, they need to know how to correctly hash the data before uploading it to AMC. We’ll walk you through the basics of preparing your data for AMC, what data is usable, and more. 

Create exclusions and other audiences with 1P data: Don’t want people who subscribe to your newsletter to see your Amazon DSP ads? Easy. Here are the custom audiences that connecting your 1P data can help you unlock. 

Build novel marketing strategies with 1P data: Whether you send out physical mailers or cold marketing emails, learn how to use 1P data in AMC to support a sophisticated—and novel—re-targeting strategy.

Stream the full webinar now.