First-mover advantage is real on Walmart’s ad network, Walmart Connect. Right now, Walmart Connect presents a huge opportunity for brands—and, as a Walmart API Partner, we’ve been hard at work compiling all the information you need to get started.
Walmart Connect is the logical next step for many brands who advertise regularly on Amazon. Expanding your footprint into Walmart Connect will help you reach a dynamic, cost-efficient audience that many of your competitors have yet to leverage.
According to Comscore, 13% of the people who visited Walmart.com did not visit Amazon.com in the same month. That means they are totally new audiences.
Plus, Walmart is the largest physical retailer in the U.S., reaching 90+% of American households. Walmart is able to direct tie digital ads to in-store purchases and offer cross-channel metrics like Omnichannel ROAS.
In other words: When you run an ad on Walmart Connect, you’re getting a truly holistic understanding of who your shopper is. You can ensure your ads are targeted to exactly the right audience, at the right time, with the right options.
First, let’s start with a pop quiz. What are the key terms you need to know for Walmart Connect, and how do they compare to the same terms for Amazon? Brush up on your knowledge using the flash cards below.
Now is the time to ramp up your spend on Walmart Connect. But where do you start? In this white paper, we’ll outline the best practices for advertising on Walmart Connect, the critical features you need to know, and the differences between Walmart Connect and Amazon Ads.
Download our white paper, and get a leg up on your competitors with a sophisticated Walmart Connect strategy.
