Overview
Established in 2006, RevitaLash Cosmetics is a physical-led, award-winning line of eyelash, eyebrow, and hair-focused cosmetics. The company sells 25 unique products on Amazon Premium Beauty, including cruelty-free brow and lash conditioning serums and mascaras. Since its founding, RevitaLash has supported breast cancer research and education initiatives.
The Challenge: Managing Amazon’s Complex Search Marketing Engine
Natalie Sanchez, digital and ecommerce manager for RevitaLash, sought to expand the company’s customer base through search-based marketing. Still, it was proving to be a difficult strategy for her small team to execute on its own. Optimizing the ads was time-consuming and burdensome to manage, and they did not always get it right. Sanchez knew there were tools that could make a massive difference in terms of time, resources, and return on ad spend. She needed the knowledge and technology that a partner like Intentwise could provide.
The Solution: A Easy-to-Use Dashboard that Helped Maximize ROAS
When Sanchez found Intentwise, she appreciated the different levels of service offerings. Starting out, she and her team could largely run the platform on their own to keep their costs down, yet still benefit from the support of the Intentwise team.
The RevitaLash team was surprised at how simple it was to get started with Intentwise’s thoughtful onboarding process, which did not require a lot of technical ability. “They took the time to really train us on how to use the backend of the platform,” Sanchez says. “And they were always available when we had questions.”
The goal was to leverage the platform to optimize search-sponsored campaigns and maximize return on advertising spend (ROAS) across all of RevitaLash’s stock-keeping units (SKUs). The tools on the platform helped the team mine through the data to identify and optimize keywords that were working and de-prioritize those that were not, in a very easy-to-understand way.
The Results: Optimized Keywords Driving Sales Growth
The campaign was a great success. The Intentwise platform helped RevitaLash execute its non-branded campaign while maintaining the company’s target advertising cost of sales (ACoS). Along the way, the platform made it easy for RevitaLash to optimize for its target ACoS across all keywords while also driving toward sales goals.
“They have really helped us manage our campaigns and optimize against our goals,” Sanchez says. “We found the platform much easier to navigate than the actual Amazon backend, which ultimately gave us more control over the outcome. The Intentwise team also acts as an extension to our Amazon marketing team, always bringing new platform updates and opportunities to our attention.”
As RevitaLash grew as a company, their relationship with Intentwise grew in tandem. “We find their monthly support crucial to the success of our ongoing growth,” Sanchez says.
RevitaLash is looking forward to continuing its relationship with Intentwise. “Their team’s expertise and the awesome platform they built really has given us confidence in our search efforts and campaigns, maximizing our spend and return,” Sanchez says.
