The opportunity: getting in on the cutting edge of Amazon advertising
At the end of 2018, when Antonio Exsome considered the future of advertising—and his career in the field—it was clear that Amazon was the only company that could mount a real challenge to the Google-Facebook duopoly. He decided to form an Amazon marketing agency. No stranger to advertising, Exsome knew his first need was a technology platform to help him develop data-driven strategies for future clients. He evaluated all the top platforms on the market, assessing them primarily on the technology and team behind them.
Exsome quickly saw that smaller platforms couldn't scale to the levels he aspired to reach. Still, he was disappointed to see that some of the big competitors turned out to rely more on fancy branding than the strength of their underlying technology.
The solution: the Intentwise Amazon ad platform
After countless evaluations, the Intentwise platform came out as the winner. Exsome was most impressed by how the platform made use of advances in artificial intelligence and deep learning to process data, and render it insightfully and actionably on an incomparable scale. Furthermore, he appreciated the upfront nature of the Intentwise team. There were no gimmicks or pushy sales tactics—just an excellent product and an organization devoted to making it work for its users. Confident that he had selected the best platform for himself and his clients, Exsome put it to work at his new agency, ProfitLogiQ. He had so much trust in it that he became a reseller in Latin America and Spain.
Exsome and the Intentwise team worked closely for the first few months to evaluate every aspect of the platform, identifying ways to improve. Because he was both a user and a reseller, Exsome had unique insights into its features from his own experience and agency feedback. Moreover, he was operating in vastly different markets, which impacted Amazon's marketing as well. Together, Exsome and Intentwise developed an even more robust platform for other global users.
The result: an incredible growth trajectory and brand-name portfolio
Since launching ProfitLogiQ just a year and a half ago, Exsome and his team have onboarded 35 brands and now manage over 50 Amazon marketing accounts. As if the sheer size of their growth in such a condensed time frame wasn't impressive enough, their new clients include some of the most recognizable brand names, including Colgate, Unilever, L’Oreal, Kimberly Clark, and S.C. Johnson.
Landing such big-name clients was no easy feat, but the ProfitLogiQ team credits the Intentwise platform with yielding results that spoke for themselves. For instance, when word got out that Colgate’s Mexican Amazon Advertising accounts weren't performing as they should, ProfitLogiQ knew there was an opportunity to prove their value. Despite a robust marketing budget, Colgate’s advertising campaigns wouldn't spend out more than $50. Using the Intentwise platform's recommendations, ProfitLogiQ secured a 5x increase in ad spend and revenue within one week. Since then, Colgate has increased 100x in ad spend and 500x in sales. And already in the first four months of 2020, the Intentwise platform’s recommendations and automation have helped generate more sales for Colgate than all of its 2019 sales combined.
In addition to direct to brand work, Exsome has provided six of the largest local agencies with the Intentwise platform, including Havas Media and Group M. All of them have found similar success using the platform. Because the platform is set up to minimize the amount of manual work agency staff needs to engage in on a day-to-day basis, it's ideally suited to helping agencies scale with many mid-sized clients.
From small and mid-sized local clients to larger agencies and big-name international brands, Exsome and his team have proven that the Intentwise platform has the right tools to help users of all sizes manage and optimize Amazon marketing accounts and campaigns.
