<link rel="canonical" href="https://www.intentwise.com/casestudy/jigsaw-health"> <meta property="og:url" content="https://www.intentwise.com/casestudy/jigsaw-health" />
Until recent years, Jigsaw Health used to rely on a single employee to handle its Amazon ad business. That employee was tasked with downloading reports from Amazon, monitoring the results of the platform’s auto campaigns, optimizing bids on keywords, and everything else.
It was time consuming and inefficient, and it also meant the entire company would be vulnerable if that employee left. “To have somebody on staff doing that full time is sometimes difficult to find the talent for,” said Natalie Ochoa, the COO of Jigsaw Health.
When it came to crafting its overall ad strategy, Jigsaw also didn’t have a sophisticated plan. It was a lot of throwing ideas at the wall, then waiting to see what happened. “It really wasn’t a good system,” Ochoa said.
For Jigsaw, working with Intentwise streamlined the process. The Intentwise team combed through Jigsaw’s full suite of Amazon auto campaigns in search of the top performers. Then, Intentwise converted those high performers into manual campaigns, and put extra money behind them. Such detailed monitoring would have been difficult for a single employee to do without the support of Intentwise’s Ad Optimizer.
Intentwise also built Jigsaw an automatically refreshing view of its top-performing products, the success of their branded vs. non-branded keywords, and so on. Rather than downloading reports from Amazon every day, Jigsaw could now see all of that critical data across its 20+ products.
The results materialized quickly. Over one year with Intentwise, Jigsaw’s Total Advertising Cost of Sales (TACOS) dropped 20%. Already, the company was getting a lot more bang for its advertising buck.
“They have really delivered the needs without very much being required on our side in terms of time,” Ochoa said. “Pretty much every metric has increased since we started with Intentwise.”
Amazon is changing all the time, and no one can succeed without help anymore. We obsess about customer service and voice of the customer. Our support efforts, live chats, webinars, and comprehensive knowledge base will show we are as committed to your success as you are. You will always have a trusted partner by your side.
"Huge help for reporting needs, valuable insights and amazing customer support"
“Top Notch Advertising Platform & Service”
"Love the Product, Love the Company!"
"In Only 7 Months, Our Monthly Amazon Sales Increased By 40% While Reducing ACOS% From 60% To 35%"
"Intentwise is a rare partner in Amazon advertising that builds profits with tools and insights"
"Instrumental in helping us scale our business on Amazon"
"Very in depth Platform for Agencies and Manufacturers"
"Most Versatile Yet Simplified and Elegant Platform I've Found"
"The best Amazon Advertising Platform for Agencies and large-scale advertisers"
Sign in to Amazon Ads and provide access to Intentwise to start a two-week free trial.