The Need: increased ease and efficiency of advertising on Amazon
Downtown Pet Supply is a top pet product supplier, selling goods ranging from dog harnesses, leashes, and collars to treats, chews, and bully sticks. The company sells almost entirely online through various ecommerce channels including Chewy, Groupon, Walmart, eBay, and DowntownPetSupply.com, with Amazon being its primary and most robust channel. Downtown Pet Supply maintains a schedule of two new product launches each week, so advertising and ad spend is important to the company's sales. And with the company's presence on Amazon, advertising there is especially critical.
Before engaging with Intentwise, Downtown Pet Supply’s Vice President of Marketing & Product Development, Kevin Hong, handled Amazon advertising in-house. He shared that managing advertising internally and manually can be overwhelming and time-consuming if you’re not an expert. And at the rate Amazon releases new advertising features, it’s almost impossible to keep up on the latest advertising methods. Hong knew an assistive platform was necessary if he wanted to advertise smartly.
The Result: doubled revenue and decreased spend
Through its automated platform, Intentwise solved Downtown Pet Supply’s resource problem and made advertising more efficient, allowing Hong to spend more time on higher-level strategic duties.
After a year of working with Intentwise, Downtown Pet Supply has:
- Doubled its revenue year-over-year consistently
- Increased its incremental revenue by 19%
- Advertising spend decreased 15%
- Advertising Cost of Sales (ACOS) decreased 35% year-over-year
Downtown Pet Supply is performing better than ever before on Amazon, thanks to Intentwise. “Intentwise is a crucial asset to our business, and a very important partner to us in the short and long term,” Hong says.
The Solution: an accessible advertising platform and a knowledgeable support team
After reviewing various Amazon advertising platforms, Hong chose Intentwise because of its user experience and data accessibility. The platform is very easy to navigate, and important advertising data is made easy to analyze. One doesn’t need to be a data expert to understand one’s ad results when using Intentwise’s platform.
Automation was another draw. With a plate full of many other important tasks, Intentwise’s automated platform immediately helped cut down on the tedious tasks associated with ad management. The platform analyzes performance data and intelligently makes recommendations to enhance performance. It offers the option to automatically implement those improvements into one’s advertising strategy, saving hours of data-crunching and adjustment-making.
Intentwise’s ability to scale to Downtown Pet Supply’s advertising needs is also beneficial, particularly because of Downtown Pet Supply’s rigorous product release schedule. Intentwise has also helped the company identify and understand its competitors and develop strategies to out-compete and grow impression share.
Hong particularly values the Intentwise team’s deep industry knowledge and attentive customer service. “Intentwise really gives you that small-business service,” he says. “The team is very knowledgeable and methodical in their approach to advertising—they know what they’re doing.” He appreciates that Intentwise stays up-to-date on Amazon’s latest advertising features and makes suggestions for leveraging them, educating him about the new features along the way.
