The problem
Clearsight Consulting quickly found success delivering a full-service Amazon agency offering. Today, it works with 75+ brands, mostly in the automotive, food, and personal care industries.
For a while, Clearsight was managing all of those ads manually, switching back and forth between accounts. “It was a painful management process,” said Todd Anglemeyer, a co-founder of Clearsight.
To conduct reporting, the company was exporting monthly data into simple graphs, and then sending them out as emails to clients, one by one.
Clearsight knew it needed to automate its ads and reporting strategy. There had to be a better way.
The solution
The Intentwise Ad Optimizer allowed Clearsight to level up its ad strategy. The agency used Intentwise’s AI bid management system to set smart bids within its ACOS targets—all while still implementing rules for more focused KPIs.
“I can be a lot more efficient with both my time spent and with the results of my ads with Intentwise,” said Nick Anglemeyer, co-founder of Clearsight.
The Ad Optimizer has made it easier to explore a full-funnel strategy, too. While the company used to focus largely on long-tail keywords and targets, now it is able to reach shoppers higher up in the funnel.
Clearsight clients have also loved the dynamic, customizable reports that it has created with Intentwise Analytics Cloud. The agency now rolls out monthly reports through tools like PowerBI. The data populates automatically, which takes the hassle out of the reporting process.
According to Nick Anglemeyer, “Our brands have been over the moon about the data that we can provide them with, and the fact that they can filter their own export data.”
