Café Britt has been a leading gourmet coffee brand for more than three decades. The company began by giving residents and visitors access to previously unavailable high-quality beans in Costa Rica, and it has since expanded to more than 35 countries.
Café Britt's coffee is picked, roasted, and packed in its country of origin. The company's business model emphasizes the efficient use of natural resources and sustainable growing and harvesting practices that honor the planet and protect workers. Café Britt sells hundreds of gourmet products, including coffee, chocolate, and cookies.
The Challenge: Navigating a Crowded Amazon Marketplace
While substantial sales come through its website and 150+ retail stores, Café Britt views Amazon as an essential channel for remaining competitive.
Felicita Valverde, Café Britt's international key account manager, is an expert on international shipping and exporting, but knowing how to grow a business on Amazon presented a different challenge. "I saw that we needed a third party because there was a lot of information that I couldn't find online and that I couldn't learn by myself," Valverde says. "I reached out to the people of Amazon, but there's only so much information they can give you."
The Solution: Technical Know-How and a Focus on Key Performance Indicators (KPIs)
After considering several third-party companies, Valverde selected the Intentwise platform for its sophistication, ease of use, and level of support. The Intentwise team helped restructure campaigns, incorporating Café Britt's goals for revenue, profitability, and ad spend into the campaign execution.
"Intentwise's solution was reasonably priced, and they were able to tailor their offerings to our needs," Valverde says. "Through the dashboards and reporting, we can easily get our data right away. Plus, they encouraged us to focus on new KPIs, including 'new to brand' metrics."
The Results: Tremendous Sales Growth
Intentwise helped Café Britt restructure campaigns and set target goals. With the help of Intentwise, Café Britt saw growth of over 50% in its year-end 2020 sales. Intentwise also helped launch retargeting campaigns to increase repeat purchases for Café Britt.
"Intentwise brought order and structure to the Amazon side of Café Britt's business," Valverde says. "It was like reading Amazon For Dummies books, and I say that in a good way. It's just a click of a button to make the most changes, and it is easy for my team members to navigate."
