Should your business use SQL Server for its data destination needs? Any seller or brand that sells on Amazon or Walmart needs to store their data in a data warehouse.
Warehousing your data is the first step toward tracking historical patterns across your business and running sophisticated analysis to see correlations in your ad and sales performance.
SQL Server is a popular data warehouse, but you have to be sure it’s suited to your unique business needs.
SQL Server is an example of an OLTP data warehousing platform. OLTP stands for “online transaction processing.” It’s an older model of data warehouse that is designed for brands with limited data processing needs.
SQL Server is a Microsoft product. Unlike the other OLTP platforms, which are open source, you have to buy a subscription to use SQL Server. That matters because it means SQL Server is frequently updated and it can easily integrate into any tool in the Microsoft suite.
If you already use Microsoft for your data products, then SQL Server makes a lot of sense.
OLTP data destinations like SQL Server are highly flexible. They let you roll back any updates you don’t want, and you can execute multiple queries in one transaction. But if you have a large number of accounts that you manage, SQL Server might not be the solution for you.
Not sure if you should use SQL Server, or if you should pursue another data warehouse instead? The Intentwise team can audit your business and choose the data destination that’s right for you.
From there, we’ll pipeline your data into the warehouse we think is best suited to your business. Or, if you have a warehouse or reporting system you already like, we can forge those connections for you.
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