The problem:
As an agency with 60+ clients, AMZ Pathfinder is constantly toggling between different accounts and different e-commerce platforms.
Walmart Connect is just one piece of a vast picture—but it was often a major roadblock. Tracking performance and optimizing campaigns across so many client accounts was not easy in the Walmart console. It involved constant manual downloading of reports, and Walmart only offered a limited portrait of, say, keyword-level data.
Meanwhile, to see non-ads data, account managers would be stuck constantly switching between accounts.
“It’s a pain, and it’s slow, which really bogs down the optimization process,” said Brent Zahradnik, founder of AMZ Pathfinder.
The solution:
The Intentwise Ad Optimizer for Walmart simplified everything from bid optimization to search term visibility to budget tracking. Our platform automatically sorted performance by keyword and by search term, and it flagged high-performing keywords and search terms that the AMZ Pathfinder team could add to campaigns with a single click.
It is now far easier for AMZ Pathfinder to track correlations across accounts or keywords. Then, account managers can instantly make new automated rules—or adjust existing ones—without leaving the Intentwise platform.
On one high-performing keyword that Intentwise isolated, for instance, sales increased by 17%.
AMZ Pathfinder could also always check the automated Recommendations within our platform to find new account optimization tactics, too. The comparison feature, meanwhile, gives an ideal starting point for analysis: It lets the AMZ Pathfinder team quickly identify which products or campaigns are trending up or down.
“The features built into Intentwise allow us to make better decisions,” Zahradnik said.
Intentwise also speeds up the reporting process for Walmart. Intentwise builds data pipelines for both Walmart and Amazon, feeding data from both platforms automatically into AMZ Pathfinder’s own dashboards.
That combined view of Walmart and Amazon allows the agency to see which performance trends are specific to Walmart and which are happening across e-commerce platforms. A decline in sales for one product on Walmart might be a Walmart-specific tactical issue, or it might be part of a bigger trend in the market.
Now, those distinctions are as clear as day.
“It is the fact that not only is the platform user-friendly,” Zahradnik said of Intentwise, but also “segmented and presented in a way that allows us to make correlations and see what needs to be done.” As he put it, “if you’re looking at data all day, you want a place that isn’t an eye-sore.”
Intentwise is that place.
