Should your business use PostgreSQL? Any seller or brand that sells on Amazon or Walmart needs to store their data in a data warehouse.
Warehousing your data is the first step toward tracking historical patterns across your business and running sophisticated analysis to see correlations in your ad and sales performance.
PostgreSQL is a popular data warehouse, but you have to be sure it’s suited to your unique business needs.
PostgreSQL is an example of an OLTP data warehousing platform. OLTP stands for “online transaction processing.” It’s an older model of data warehouse that is designed for brands with limited data processing needs.
PostgreSQL itself is an open-source data destination that is freely available to customers.
OLTP data destinations like PostgreSQL are highly flexible. They let you roll back any updates you don’t want, and you can execute multiple queries in one transaction. But if you have a large number of accounts that you manage, PostgreSQL might not be the solution for you.
Not sure if you should use PostgreSQL, or if you should pursue another data warehouse instead? The Intentwise team can audit your business and choose the data destination that’s right for you.
From there, we’ll pipeline your data into the warehouse we think is best suited to your business. Or, if you have a warehouse or reporting system you already like, we can forge those connections for you.
Book a demo of our Intentwise Analytics Cloud software by filling out the form below.