Google Adwords certification

Google Adwords Certification

Certification is a very debatable concept among Analysts, Developers and Practitioners. We will try to keep that debate for another day and in this current blog focus on how you can prepare, signup and get Adwords certification. Certification of any nature is a good way to learn something and also maybe get your foot into the area. Adwords certification is no different and it helps you understand the best practices in online advertising and the usage of Adwords. The best practices includes value proposition of online advertising, campaign setup, campaign management and optimization. Measurement and optimization is a very important aspect of knowing Adwords.

To become Adwords certified one needs to pass two of the Adwords certification exams,

1. Adwords Fundamentals exam (mandatory)

2. One of the following topics: Search Advertising, Display Advertising, Mobile Advertising, Video Advertising, or Shopping Advertising

The process to take the exam is easy. Any member of Google Partners can earn the Adwords certification or an individual NOT associated with any agency can also write the certification exams.

1. Visit for the login.

Google Partner Finder

2. Click on I’m an agency and then join Google partner thereby agreeing to the terms and conditions.

3. Enter the details and confirm the Email-verification process.

Connect with Adwords partners

4. Type your organization name in the space and click on continue to overview.

5. Confirm the affiliation with the agency through Email

6. Click on Adwords or Analytics to take the respective exam.

Adwords Fundamentals

7. Click on Take exam.

Adwords fundamentals

The time limit for the exam is 120 minutes and one needs minimum 80% in the chosen subject. The picture mentioned below can be used for further reference.The exam can only be taken once in a week.

Passing scores Adwords certification

Some of the useful reference materials are mentioned below:

Adwords Study guide

Youtube channel for Adwords

Exam study guide

After successfully clearing the Exam, the Adwords Certification is being awarded which looks like this.

Intentwise Adwords certification


At Intentwise, we provide SAAS software that helps with AMS  Reporting, AMS Analytics, and AMS recommendations based on our machine learning based recommendation engine. The Intentwise tool will help maximize your PPC returns while optimizing spend. If you are interested in trying out the tool that supports Amazon’s AMS automation, schedule a Demo now!


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