Google PPCPaid Search

Google Academy for Ads and Adwords certification

Previously we talked about how you can earn Google Adwords certifications. Google is now moving all courses and certifications to the Academy for Ads interface. So what does this mean to you? First and foremost, all your existing and unexpired cer...

AmazonAmazon Vendor

Guide to Manage Access on Vendor Central Portal

One of the key data points that Amazon provides is in terms of sales is the reports that can be downloaded from the Amazon vendor central. If you want your technology parter or agency to help you with the sales data from within vendor central you ...

AmazonAmazon AMS

Bulk uploads in AMS

It has been a few weeks since the bulk operations feature was introduced in AMS. This feature lets you make mass updates easily, taking away the pain of individual changes. We would like to share a few preliminary learnings about this feature. The...

AmazonAmazon AMS

Bulk operations now available on AMS

AMS has introduced a much awaited feature of bulk operations. What are the key things that you can now do with this new feature? Add keywords to campaigns Modify bids for keywords Creating new campaigns Adding Targeted products Performance monitor...


Behaviour Driven Development and Testing in Rails

Testing is an important aspect in software development. One of the approaches followed by many developers is Test driven development(TDD). It’s the approach where you start with a test and build your code accordingly while improving your test cove...

AmazonAmazon AMS

Providing Amazon AMS access to your agency or Technology Partner

A common scenario that a vendor/Agency would come across is if they want someone to access their Vendor account(s). Most of the times vendors work with agencies or technology partners, usually this is done in order to either get help in managing c...

Google PPCPaid Search

Learning Algorithms and Adwords Ad Rotation!

Ad rotation has always been a topic of discussion among Adwords users. Google is rolling out something exciting in this space and you can read more about it in here The right ad rotation can help you show your best ads to peo...


Agile or NOT?

We at intentwise follow agile methodology because it helps teams to work in an incremental manner, iteratively and respond quickly in unpredicted situations. A project can be assessed in the direction of development lifecycle thorough agile. In ag...


Continuous Integration Delivery and Deployment

Often times you see a lot of companies focus on this as an after thought. The fundamental principle with CI/CD would be to help any organziation to innovate faster and deliver functionalities faster to your customers. Delivering something faster t...


To Cloud or NOT to Cloud

There have been numerous debates on this for a while now. There are some considerations to ponder over before you make this decision. Are you a startup? Are you an enterprise? Somewhere between a startup and an enterprise? For a startup you are be...

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