Raghu Kashyap is the Co-Founder and CTO of Intentwise, a Chicago-based technology company that provides a state-of-the-art Amazon Advertising Optimization Platform and advanced analytics capabilities to leading brands and manufacturers worldwide. Raghu has close to 2 decades of experience in the areas of data science and large-scale data infrastructure build-out. With a strong background with Technology, passion and experience with Analytics, Raghu drives the technology vision for Intentwise.
Amazon Advertising Portfolios
AmazonAmazon Advertising

Campaign Management through Amazon Advertising Portfolios

A new feature called “Portfolios” is now available on a select few accounts within Amazon Advertising. This feature offers a smart way to group or categorize your campaigns. You can think about this as a logical grouping which provides a simple me...

Amazon oauth
AmazonAmazon Seller

How to give your partners access to your Amazon Seller Central account

One of the first steps that you, the seller, must take after hiring an agency or a technology partner to help you with your Amazon marketing is to give them access to your Amazon Seller Central account. This access is required for the partner to p...


Continuous Integration Delivery and Deployment

Often times you see a lot of companies focus on this as an after thought. The fundamental principle with CI/CD would be to help any organziation to innovate faster and deliver functionalities faster to your customers. Delivering something faster t...


To Cloud or NOT to Cloud

There have been numerous debates on this for a while now. There are some considerations to ponder over before you make this decision. Are you a startup? Are you an enterprise? Somewhere between a startup and an enterprise? For a startup you are be...


Database migration

Its a great place to be when you initial platform is ready to scale and having performance issues. This clear shows that we are growing and in the process making right decisions in chosing and building our platform. One of our data sore is Postgre...

AmazonAmazon Advertising

Your guide to Amazon AMS Account Management

Before anyone can get started working on Amazon AMS Ads the first step involved is to either create your own Vendor account or else you can request someone to give you the access to their Vendor account. There are a bunch of things that AMS Vendor...


Cloudflare security bug

By now you would have read or heard about the security bug that impacted Cloudflare. Cloudflare is a CDN that is used by lot of companies to better serve static content and also to handle DDOS and other features to better protect their website. We...


Time management tips

Managing time is a tough nut to crack. However, every successful leader has mastered this art and constantly improvises. Here are few things that I personally follow and have proved to be very effective. The same principles could be applied for yo...


Content management Systems — CMS

We started looking into CMS to figure out what makes sense for us to use for certain use cases. Here is my take on CMS in general. To state the obvious, micro-services concept is the future of web architectures. What is CMS? A Content Management S...

Intentwise Amazon Optimization Platform
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