AMS has introduced a much awaited feature of bulk operations.

What are the key things that you can now do with this new feature?

  1. Add keywords to campaigns
  2. Modify bids for keywords
  3. Creating new campaigns
  4. Adding Targeted products
  5. Performance monitoring up to last 60 days

Here is how you can enable this and start using it

Under the Advertising menu you should see a new menu “Bulk Operations”

Once you select the bulk operations you will be presented a page where you need to activate it for the account.

As per Amazon’s message it will take few hours or less and then you will be presented with a page as below

With this new feature available to all vendors we should start seeing more and more vendors leveraging it to optimize the keyword and bid management.

At Intentwise, we provide SAAS software that helps with AMS Reporting, AMS Analytics, and AMS recommendations based on our machine learning based recommendation engine. The Intentwise AMS analytics and reporting tool will help maximize your PPC returns while optimizing spend. If you are interested in trying out the tool that supports Amazon’s AMS automation do sign up for a Trial.

Bulk operations now available on AMS was originally published in Intentwise — Marketing platform powered by Machine Learning and AI on Medium, where people are continuing the conversation by highlighting and responding to this story.