When you sign-in to AMS, you will occasionally see notification banner messages at the top of the screen. These notifications are how Amazon will notify you about key information they want you to see right away, such as running out of budgets.

AMS Notifications within AMS

View Notifications

This is a great way for Amazon to notify users and offer options to take immediate action. In this example, clicking “View notifications” will show all the campaigns that are running out of budget. Amazon AMS will also include suggested budget recommendations for those campaigns.

AMS View notifications

Budget Recommendations

By clicking on each of the “edit in campaign settings” you should be able to jump directly to that campaign so that you can adjust its budget. Clicking the “Apply” button will apply the recommended budget amount for that campaign.

AMS Budget recommendations

Paying attention to these notifications, and acting when appropriate, is a great way to stay on top of things. And never run out of budget.

At Intentwise, we provide SAAS software that helps with AMS Reporting, AMS Analytics, and AMS recommendations based on our machine learning based recommendation engine. The Intentwise AMS analytics and reporting tool will help maximize your PPC returns while optimizing spend. If you are interested in trying out the tool that supports Amazon’s AMS automation do sign up for a Trial.