Amazon Marketing Services announced a new feature update for Vendors using the Vendor Central account. This update makes the process of creating a new Promo Code much easier.

To create a new promo code, go to Merchandising > Create a Promotion > Promo Code

AMS Promo CodeYou can add products directly to your promo code―no spreadsheets necessary.

AMS Promo Code

You can now opt-in to share your promo code with participants in the Amazon Associates and the Amazon Influencers programs. This could mean potential referral customers to your promotion.

The updated promo codes offer multiple redemption options. You’ve just made it easier for your customers to redeem promo codes once, on multiple eligible items in one order, or in multiple checkouts.

The time window has also significantly expanded. Promo codes can now last up to 120 days.

Watch this space for more updates.

At Intentwise, we provide SAAS software that helps with AMS Reporting, AMS Analytics, and AMS recommendations based on our machine learning based recommendation engine. The Intentwise AMS analytics and reporting tool will help maximize your PPC returns while optimizing spend. If you are interested in trying out the tool that supports Amazon’s AMS automation, do sign up for a Trial.