A+ Content is a big part of the Amazon product page. In January of this year, Amazon announced that Basic A+ Content is now free for all vendors. This means that more brands can now deliver a complete product detail page experience. Here’s a quick look at some specifics.

What Is It

  • Enhanced content for product listings
  • Ability to add more detailed item descriptions, heightened images, comparison charts, videos
  • Aimed at driving more conversions on a detail page

Why Use It

  • Amazon data says A+ Content can increase sales on average 3 to 10%
  • Enhanced product listing for improved buyer experience
  • Helps consumers overcome barriers to purchase decisions
  • Drives brand affinity
  • Allows cross-promotion of products

Amazon Typical Listing Without A+ Content

Basic A+ Content

Free to all vendors. Vendors can choose from 12 modules, but each product page can display only up to 5 modules at one time. Includes:

  • Scannable text
  • Lifestyle images
  • Product comparison charts
  • Bulleted lists
  • Other branded elements
  • DIY self-service option or Amazon-assisted option to choose from

Premium A+ Content

Is by invitation only. Offers additional modules beyond those covered by Basic A+ content including:

  • Integrated HD video content
  • Superior images
  • Interactive elements like
  • Clickable Q&A’s
  • Several formats for comparison charts
  • Hotspots
  • Mobile friendly

A+ Content product listing


Which ASIN’s To Create A+ Content For

Amazon suggests vendors focus on products that are

  • Premium-priced
  • Have differentiated benefits and features
  • Have a strong brand story
  • Already driving traffic

Getting Started

Once the target list of ASIN’s have been shortlisted, it’s a good idea to take a look at the competition. See what their product pages look like. Since Basic A+ Content is now free to vendors, this is a good time to experiment and see how it works for your products.

About Intentwise:

Intentwise is a Chicago-based technology company that helps brands, sellers, and agencies maximize returns from Amazon advertising spend. Intentwise’s industry-leading SAAS platform provides impactful recommendations and automation to accelerate advertising optimization while saving valuable time for advertisers.

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