As you optimize campaigns and tweak account structure, you can inadvertently leave ASINs/products out of manual or auto campaigns. 

Recommendation

Identify and address gaps in ASINs between your auto and manual campaigns on a bi-weekly basis. Download the Advertised Product report, identify campaigns as manual or auto and run a pivot table to see which products are missing from each of them.

Note that if you are using the Intentwise platform, it surfaces ASIN gaps automatically under the recommendations tab. You can view and add the appropriate missing ASINs to campaigns immediately.

ASIN Parity

 

 

 

 

 

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About Intentwise:

Intentwise is a Chicago-based advertising technology company that helps brands, sellers and agencies amplify their Amazon advertising effectiveness. Intentwise’s industry-leading SAAS platform harnesses the power of machine learning and AI to provide impactful recommendations, diagnostics, and automation.

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