When an ASIN goes on a deal, the spend on that ASIN within auto campaigns typically shoots up, and so does the ACOS. You will notice that the search term “today’s deals placement” consumes abnormally high spend.
Recommendation: If your goal is to optimize for ACOS, when an ASIN goes on a deal , pause it in auto campaigns and unpause when the deal expires.
Read our Tip of the Week “Leverage ASINs that Show Up in Auto Campaign Search Terms” to optimize your ACOS.
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Intentwise is a Chicago-based technology company that helps brands, sellers, and agencies maximize returns from Amazon advertising spend. Intentwise’s industry-leading SAAS platform provides impactful recommendations and automation to accelerate advertising optimization while saving valuable time for advertisers.