If you are running out of budgets on campaigns, you are leaving money on the table. Your ads stop running mid-day while your competitors’ pick-up traffic at lower CPCs. We recommend one of two actions to be taken:
- If the ACOS is favorable and you have the money to spend, raise the budget to a level where you don’t run out of budgets.
- If the ACOS is unfavorable or you don’t have the money to spend, reduce the bids. When you reduce bids, cost-per-clicks (CPC) become lower, campaigns run throughout the day, and ACOS usually gets better.
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Intentwise is a Chicago-based advertising technology company that helps brands, sellers and agencies amplify their Amazon advertising effectiveness. Intentwise’s industry-leading SAAS platform harnesses the power of machine learning and AI to provide impactful recommendations, diagnostics, and automation.