As you optimize your campaigns throughout the year, seasonal keywords tend to get bid down or even paused in non-seasonal periods due to under-performance. Identifying such keywords and putting them back in play at appropriate times of the year is essential.
1) Compare critical metrics for current versus prior year, by keyword, for the most recent time-frame, to surface such keywords.
2) Unpause and/or bid up these keywords based on what you uncover.
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Intentwise is a Chicago-based advertising technology company that helps brands, sellers and agencies amplify their Amazon advertising effectiveness. Intentwise’s industry-leading SAAS platform harnesses the power of machine learning and AI to provide impactful recommendations, diagnostics, and automation.