As you optimize your campaigns throughout the year, seasonal keywords tend to get bid down or even paused in non-seasonal periods due to under-performance. Identifying such keywords and putting them back in play at appropriate times of the year is essential.

Recommendations:

1) Compare critical metrics for current versus prior year, by keyword, for the most recent time-frame, to surface such keywords.

2) Unpause and/or bid up these keywords based on what you uncover.

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About Intentwise:

Intentwise is a Chicago-based advertising technology company that helps brands, sellers and agencies amplify their Amazon advertising effectiveness. Intentwise’s industry-leading SAAS platform harnesses the power of machine learning and AI to provide impactful recommendations, diagnostics, and automation.

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