As you optimize campaigns and explore new keywords, ensure that keywords in Sponsored Product campaigns are tested in Sponsored Brand campaigns and vice-versa.  This is especially important for keywords that meet or exceed performance targets in their current campaigns.

For users of the Intentwise platform, these keyword opportunities are surfaced automatically under the recommendations tab:

Keyword parity

 

Read our Tip of the Week “Don’t Mix Brand and Non-Brand Keywords in the Same Campaigns” to make sure you’re setting your ACOS targets optimally.

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About Intentwise:

Intentwise is a Chicago-based technology company that helps brands, sellers, and agencies maximize returns from Amazon advertising spend. Intentwise’s industry-leading SAAS platform provides impactful recommendations and automation to accelerate advertising optimization while saving valuable time for advertisers.

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