As you optimize campaigns and explore new keywords, ensure that keywords in Sponsored Product campaigns are tested in Sponsored Brand campaigns and vice-versa.  This is especially important for keywords that meet or exceed performance targets in their current campaigns.

For users of the Intentwise platform, these keyword opportunities are surfaced automatically under the recommendations tab:

Keyword parity

 

 

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About Intentwise:

Intentwise is a Chicago-based advertising technology company that helps brands, sellers and agencies amplify their Amazon advertising effectiveness. Intentwise’s industry-leading SAAS platform harnesses the power of machine learning and AI to provide impactful recommendations, diagnostics, and automation.

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