Search terms are now available for product targeting campaigns as well. Click on the “Search terms” tab to see the targeted products. Note that this is most useful when categories are targeted. When individual products are targeted, the matched products and the product targets would be the same.
Read our post “Don’t Miss Out on Leveraging Broad Match Modifiers in Your Sponsored Brand Campaigns” to understand how you can leverage the new match type variation.
Intentwise is a Chicago-based technology company that helps brands, sellers, and agencies maximize returns from Amazon advertising spend. Intentwise’s industry-leading SAAS platform provides impactful recommendations and automation to accelerate advertising optimization while saving valuable time for advertisers.