When you sign-in to AMS, you will occasionally see notification banner messages at the top of the screen. These notifications are how Amazon will notify you about key information they want you to see right away, such as running out of budgets.
This is a great way for Amazon to notify users and offer options to take immediate action. In this example, clicking “View notifications” will show all the campaigns that are running out of budget. Amazon AMS will also include suggested budget recommendations for those campaigns.
By clicking on each of the “edit in campaign settings” you should be able to jump directly to that campaign so that you can adjust its budget. Clicking the “Apply” button will apply the recommended budget amount for that campaign.
Paying attention to these notifications, and acting when appropriate, is a great way to stay on top of things. And never run out of budget.
Intentwise is a Chicago-based advertising technology company that helps brands, sellers and agencies amplify their Amazon advertising effectiveness. Intentwise’s industry-leading SAAS platform harnesses the power of machine learning and AI to provide impactful recommendations, diagnostics, and automation.