Amazon is beta testing “Manager Accounts”. This feature will enable agencies or advertisers to link all the existing and new advertising accounts together.
Some of the capabilities are:
- Manage the entire portfolio through the Manager Account
- Can view the key metrics of the entire portfolio of accounts
- Filter the accounts by region
- Download the account portfolio with all the key metrics
Read our post “Provide Access to Your Amazon Seller Central Account” to know the steps to allow your technology partners to access your Amazon Advertising account.
Intentwise is a Chicago-based technology company that helps brands, sellers, and agencies maximize returns from Amazon advertising spend. Intentwise’s industry-leading SAAS platform provides impactful recommendations and automation to accelerate advertising optimization while saving valuable time for advertisers.